TYR Vehicle — Concept Promotional Film
TYR Vehicle is an interdisciplinary concept project developed in collaboration with SCAD Industrial Design. The project focused on creating a futuristic vehicle experience through interface design, illustrated assets, and 3D motion content. As part of the creative team, I contributed UI screens, visual assets, and animated sequences for the promotional film, helping communicate the vehicle’s design concept, user experience, and visual identity. The project later received an International Design Award in Interface Design.
For Tyr, a student-designed concept vehicle from the Industrial Design Department, the Motion Media Design Department was invited to bring the car’s interior experience to life. Our team designed and animated five in-car screens and created a 3D promotional video to introduce the vehicle’s concept, atmosphere, and user journey. I focused on the two passenger-side screens, exploring how motion graphics could make the riding experience feel more immersive, futuristic, and intuitive. I also contributed to the 3D production and sound design of the final promo video.
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